Your orders deserve better than a voicemail.
Confinus is the digital ordering platform built for food distributors. Your brand, your customers, your prices — online, 24/7, connected to everything.
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Voicemails at 10pm. Transcription errors at 6am. Pricing in a spreadsheet nobody fully trusts. Enterprise accounts lost because you couldn’t do PunchOut.
Every account has different pricing. When costs change, someone spends half a day updating spreadsheets. Your buyers use Coupa and BirchStreet for everyone else — then call you on the phone. You’ve been meaning to fix this for three years.
One platform. Built for how you actually work.
Confinus replaces the phone calls, spreadsheets, and manual re-keying with a platform built for food distribution. Not a generic B2B storefront — a system that understands catch weights, derived pricing, delivery routes, and cut-off times from day one.
Your order desk is a bottleneck
Voicemails. Faxes. Texts. Phone calls during dinner. Your reps spend half their day transcribing orders instead of selling. Every hand-off picks up errors — wrong quantities, wrong SKUs, wrong delivery dates. You catch most of them. Most.
Orders flow in 24/7 without a phone call
Buyers place orders on their schedule — midnight, 5am, whenever. Order guides let regulars reorder in two clicks. Orders land in your system with zero transcription. Your reps sell instead of transcribe.
An entire order guide — 50, 100, 200 line items — submitted in under a minute. Every item, quantity, and delivery date captured exactly as entered.
Pricing is a full-time job (and you’re still getting it wrong)
Contract rates, cost-plus markups, volume tiers, promotional specials — every account is different. When chicken thighs go up $0.15/lb, someone has to update every affected price in every agreement. Catch-weight makes it worse: the case quoted at 40 lbs comes in at 38.7, and the invoice doesn’t match the PO.
Set a price once. Derive it everywhere.
Set base cost in a parent catalog. Create derived catalogs with rules — cost-plus-12% for Customer A, fixed contract prices for Customer C. Update the parent; every derived price recalculates automatically. Catch-weight is native: price-per-pound with variable weights from piece to case.
One cost update flows to every customer-specific price in seconds, not hours.
Your buyers want to self-serve and you can’t let them
Sysco and US Foods have apps. Your buyers browse catalogs, check pricing, track orders. You have a phone number and a PDF price list from two months ago. The expectation gap is costing you accounts.
Your brand. Your storefront. Their schedule.
Your logo, your colors, your own subdomain. Buyers browse your catalog, see their contract prices, and order when it works for them. Search, category browsing, order history, favorites — a real e-commerce experience. No marketplace fees. No competitor ads.
CMS-style storefronts with editorial cards and category navigation. Indistinguishable from a purpose-built app.
Enterprise accounts require procurement integration — and you can’t do it
A hotel chain needs PunchOut into BirchStreet. You can’t do it. You lose the account to a distributor who can. This happens more than you’d like to admit.
13 procurement platform integrations, built into the architecture
Native PunchOut and cXML for BirchStreet, Coupa, Workday, Microsoft Dynamics, Adaco, ReactorNet, Craftable, and iBuyEfficient. Setup is configuration, not a development project. Their team browses your catalog inside their system and submits through their approval workflow.
Full PunchOut lifecycle: setup request, catalog browsing, cart transfer, and order confirmation.
Your systems don’t talk to each other
ERP has product data. Accounting has invoices. Route planning has delivery schedules. Connecting them means CSV exports, manual uploads, and overnight batch syncs. By the time data arrives, it’s stale.
A full REST API that connects everything in real-time
Complete REST API — products, prices, orders, customers, catalogs, deliveries. Push from your ERP. Pull into your WMS. Sync to accounting. Real-time, not batch. Webhooks when things change. Custom integrations in days, not months.
You’re flying blind on business performance
Which accounts are ordering less? Which reps are growing their books? The answers exist in your data, but pulling a report means exporting from three systems and spending an afternoon in Excel. So you don’t do it often enough.
60+ business metrics. Updated in real-time. Ask questions in plain English.
60+ metrics built for food distribution: revenue, AOV, customer lifetime value, churn detection, rep performance, product attachment rates, cart abandonment, order frequency, category trends. Real-time dashboards. The AI assistant answers questions like “which accounts have decreased ordering by more than 20% in the last 90 days.”
Built for food distribution. Not adapted from retail.
Catch-weight is a first-class concept
Price-per-pound with variable actual weights. Estimated vs. actual weight at line item level. Weight-based totals that recalculate on finalization. The math generic platforms can’t do.
Delivery serviceability built into the ordering flow
Routes, schedules, and cut-off times with real-time countdowns. Buyers only see delivery dates you can actually service. No post-order “we can’t deliver on Tuesdays” calls.
The product model understands how distributors think
Master products with vendor-specific variants. Catch-weight cascading from piece to case. Portioning — set a portion size and the system computes portions per case through the weight model. Grades for protein and produce. Species tracking for seafood. Break-case charges with per-catalog and per-customer exemptions.
Multi-round price negotiation is native
Buyers submit bids. You counter. They counter back. When you agree, the bid converts to an order automatically. No email chains. No lost quotes. Full audit trail.
Different role, different win.
If you’re the Owner or GM
You stop losing enterprise accounts to nationals who have digital ordering. Your operation scales without adding headcount. You see revenue, churn, and rep performance in real time instead of waiting for month-end reports.
If you run Sales
Your reps stop transcribing voicemails and start growing accounts. Order errors drop to near-zero. Your best customers can reorder in 60 seconds instead of calling during dinner.
If you run Operations
Orders arrive clean — right quantities, right SKUs, right delivery dates. Catch-weight invoices match POs from the start. No more Thursday spent resolving disputes from Monday’s transcription errors.
Going digital doesn’t mean losing the personal touch.
The routine calls stop. The 6am reorder voicemails stop. Buyers handle weekly restocks in 45 seconds on their phone. Your reps spend that time on what actually grows your business — advising on new products, winning back lapsed accounts, negotiating deals. Built-in messaging keeps the conversation going in context, not in a game of phone tag.
Your reps go from order-takers to trusted advisors. The relationship gets upgraded.
What our distributors see
Order entry error rate
Orders placed outside business hours
Average order guide reorder time
Price updates across all catalogs
Procurement integrations
Built-in business metrics
Case studies coming soon. Request early access to our pilot program.
If your last platform couldn’t handle your operational complexity, that wasn’t your fault.
Generic B2B platforms weren’t designed for food distribution. They don’t support catch-weight pricing, cost-plus rules that auto-update, customer-specific catalogs, or procurement integration via cXML. Configuring them to approximate any of this is a development project, not a setup.
Confinus is architecturally different. These capabilities aren’t add-ons — they’re the foundation the platform was built on. That’s why it works where generic platforms fail.
See the differenceDeep-dive into the capabilities that matter most
Catalogs & Pricing
Catch-weight, cost-plus, contract pricing, and customer-specific catalogs — built into the data model.
AI Intelligence
Query revenue, churn, rep performance, and 60+ business metrics in plain English.
Bids & Proposals
Structured negotiation. Buyers bid, you propose, deals convert to orders automatically.
Stop transcribing voicemails. Start selling.
Your buyers are ready to order online. Your competitors are already letting them. The only question is how long you wait.
Not ready to talk? Take the 2-minute readiness assessment instead.
Not ready for a demo yet?
Take our 2-minute readiness assessment. See where your operation stands and what going digital would change.
You don’t have to switch everything at once. Most distributors start with one buyer segment and expand from there.
Ready to modernize your procurement?
See how Confinus can streamline ordering, catalogs, and delivery for your distribution business.
Not ready to talk? Take the 2-minute readiness assessment instead.