We build software that helps food distributors run more efficiently.
Ordering, catalogs, pricing, procurement, negotiation, analytics — one platform, purpose-built for the people who move food from warehouse to kitchen, every day, across the country.
A $370 billion industry running on phone calls and faxes.
Does this sound familiar?
Sysco has hundreds of engineers building digital tools to solve this. Independent distributors have a sales team taking orders until 10pm and an IT person who also manages the phone system.
Good distributors — with better products and better relationships — lose business because they can’t match the digital experience of companies ten times their size. Generic B2B e-commerce platforms don’t help, either. They weren’t built for the specific complexity of food distribution.
A platform that speaks food distribution natively.
Catch-weight pricing, customer-specific catalogs, cost-plus markups, structured price negotiation, PunchOut into 13+ procurement platforms — these aren’t add-ons. They’re the foundation.
We started with how food distributors actually operate and built the technology around that. Your buyers get a branded storefront and a great ordering experience. Your ops team gets cleaner orders. Your enterprise accounts get contract pricing and PunchOut.
Small team. That’s deliberate.
Every feature exists because a distributor needed it. We ship fast and iterate with customers, not in isolation. When your pricing model doesn’t fit our system, we fix the system.
Small team means every conversation reaches the people writing the code. You talk to us, we build it, you tell us if it works.
What we believe.
Built for food, not adapted from retail.
The data model, pricing engine, and delivery system were all designed for food distribution. It only works for food. That’s the point.
Your brand, not ours.
Your logo, your colors, your own subdomain. Confinus is invisible to your buyers. Infrastructure, not a marketplace.
Configuration over customization.
PunchOut integrations are setup, not development projects. Pricing rules are configuration, not spreadsheets. You change things without calling us.
Designed for partnership.
We keep customers by being useful, not by being hard to leave. The relationship matters more than the contract.
“I’ve watched great distributors drown in operational complexity they didn’t create. Custom pricing for every account, catch-weight on half the catalog, five different procurement portals for five hotel chains. They were managing it all in spreadsheets and phone calls. We built Confinus because they deserve better infrastructure than that.”
James — Founder & CEO, Confinus
Born on the Beltline.
Founded in Atlanta, Georgia. Built by people who’ve spent their careers in food distribution, procurement technology, and software architecture. Close enough to the industry to understand the problems. Technical enough to solve them properly.
Let's talk about your operation.
No pitch deck. A tailored demo with your branding. We'll look at how you actually work and show you what changes. 30 minutes.
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