Analytics & AI

Analytics & AI

60+ built-in metrics, real-time dashboards, and an AI assistant that answers business questions in plain English. No SQL, no exports, no waiting.

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Your data exists. Getting to it shouldn’t take 45 minutes and a pivot table.

Which accounts are going quiet? Which rep carries 60% of revenue? What’s your cart abandonment rate? The answers are in your data — but pulling a report means exporting from three systems and an afternoon in Excel.

You don’t need a BI tool and a data analyst. You need distribution metrics, calculated automatically, visible right now.

Built-In Metrics

60+ metrics. Zero configuration.

Computed automatically from your ordering data. Updated in real time.

Sales Volume

Orders, items, weight shipped, unique customers, pending value. By day, week, month, or quarter.

Financial

Revenue, AOV, margin by customer, catalog, and vendor. No waiting for finance to build a report.

Customer Intelligence

Active, idle, and churned accounts. Repeat purchase rate. Order frequency. Lifetime value. Churn detection before you lose the account.

Product Performance

Top products by revenue and volume. Category trends. Attachment rates. Is that new specialty line actually selling?

Sales Rep Tracking

Revenue, retention, and churn per rep. See who’s growing accounts and who’s coasting — with numbers, not opinions.

Conversion & Cart

Abandonment rate, conversion rate, time to checkout. Know whether drop-off is pricing, delivery, or UX.

Customer Intelligence

Catch churn before it costs you an account.

Lakewood Catering ordered weekly for two years. $126K lifetime revenue. Six weeks ago, they went quiet. Without Confinus, nobody notices until month three. By then, they’ve signed with someone else.

Churn detection flags Lakewood after two weeks. Your rep calls. Turns out there was a delivery issue nobody followed up on. One call. Account saved.

Account health at a glance

  • Active — ordering within normal frequency
  • Idle — ordering has slowed
  • Lingering — signed up, barely ordering
  • Churned — stopped ordering
  • Repeat rate — percentage who come back
  • Lifetime value — total revenue per account

No setup required

Confinus is the data source. Metrics work from day one.

The old way

  • ERP export (manual, weekly)
  • Load into Excel or BI tool
  • Build the report
  • Email the PDF
  • Repeat next week

With Confinus

Open the dashboard. The numbers are there. Ask the AI assistant. Answer in seconds. Every metric exports to CSV when you need it.

Want to see this in action?

30 minutes. Your operation. No pitch deck.

AI Intelligence

“Just Ask”

The AI assistant runs real calculations against your actual data. Not canned responses.

“How much revenue did we do last week?”

$347K across 86 orders. Up 12% from the previous week. Top day was Wednesday at $78K.

“Any customers we might be losing?”

3 accounts show churn signals. Biggest: Lakewood Catering — $126K lifetime value, no orders in 90 days.

“How are my sales reps performing?”

Marcus: 23 accounts, $187K this quarter. Sarah: 18 accounts, $156K but 15% higher AOV. Two of Marcus’s accounts declining.

For Buyers

AI-assisted ordering

Built into the storefront. Buyers find products, check order history, and get quantity recommendations without scrolling a 4,000-item catalog.

“Do you carry gluten-free burger buns?”

Matching products with prices and pack sizes.

“What did I order last time?”

Recent order history, ready to reorder.

“I need enough chicken breast for 200 servings”

Quantity calculated from the product specs.

Open Protocol

No AI vendor lock-in.

Works with Claude, ChatGPT, Gemini, or any AI tool you already use — no vendor lock-in. Built on MCP (Model Context Protocol), an open standard. Better model tomorrow? Plug it in.

Ready to modernize your procurement?

See how Confinus can streamline ordering, catalogs, and delivery for your distribution business.

Not ready to talk? Take the 2-minute readiness assessment instead.